“Since the Spanish colonized the region in the 16th century, and up until as little as 10 years ago, Bolivia’s indigenous Aymara women were socially ostracized and systematically marginalized. Indigenous people were forced to work as servants for Spanish occupiers and were required to wear certain garments (such as hefty skirts and bowler hats), which are now sources of pride for cholitas. “The word cholita comes from the Spanish word cholo (chola for females) – meaning mixed-race or, pejoratively, ‘halfbreed’ or ‘civilized Indian’. But in this case it’s been appropriated as a badge of honor. The diminutive ‘-ita’, frequently used in Spanish, is affectionate and means small.
Designed for the sunny California state of mind and made in the USA, Wildfox Couture is known for their line that embodies the chill and effortless style of Los Angeles. Defined by extreme comfort and lounge-around pieces that look right in place on the long, winding SoCal promenades, Wildfox's signature sweatshirts and sweatpants will always have a home in our Sunday closet. They've just dropped the Jack Jogger in 'Envy'; soft, lightweight, and seriously cozy, this pair has us eagerly anticipating our weekend winter morning beach strolls. Find them below.