I didn't know that "luxury oral care" was even a thing until I stumbled upon Lebanon, a brand doing natural toothpaste on a whole new level. The husband and wife founders behind it – one a Pharmacist MD, the other an Art Historian – thought up the idea of bringing glamor and nature's flavors to what is normally considered a relatively standard product to supplement a relatively mundane daily activity. They selected ethical and natural ingredients combined with delicious notes to bring to life this exciting range of toothpastes. Each contains certified organic aloe vera and green tea which naturally help protect gums and prevent tooth decay. They also have a non-ending “free of” list citing all the toxins your body doesn't want. Treat your teeth below.