Free guide: How consumers make decisions in the digital age

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The Key to Great User Experience: Know the Customer Journey

A vital part of creating a great user experience (UX) — on a website, on an app, or in a store — is thinking about the customer journey. But here’s the hard part: Most people don’t recognize its true beginning, middle, or end. What inspires the desire for a particular product? What factors play into why and where a consumer purchases it? And what about the form and function of the product makes someone purchase it again and again? Pinpointing user needs and behaviors is the key to great UX — and has far-reaching implications for every type of business.

No matter your field, understanding the customer journey is essential knowledge for professionals in a digital-first economy. Download our free white paper, The Consumer Decision Journey in the Digital Age, and you’ll be well on your way to understanding how to engage modern customers.

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Feeling ready to explore UX design as a career path? Get familiar with the field by saving 30% on one of our short-form design classes or workshops* with the code design2017. View upcoming classes and workshops.

*Disclaimer: Offer expires on August 1 at 11:59 p.m. Redeemable for any short-form, single-day classes or workshops (not part-time or full-time courses or online Circuit courses) up to $250 USD. Discount does not apply to classes or workshops that have already been purchased and can not be used in conjunction with any other discount code.

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