A vital part of creating a great user experience (UX) — on a website, on an app, or in a store — is thinking about the customer journey. But here’s the hard part: Most people don’t recognize its true beginning, middle, or end. What inspires the desire for a particular product? What factors play into why and where a consumer purchases it? And what about the form and function of the product makes someone purchase it again and again? Pinpointing user needs and behaviors is the key to great UX — and has far-reaching implications for every type of business.
No matter your field, understanding the customer journey is essential knowledge for professionals in a digital-first economy. Download our free white paper, The Consumer Decision Journey in the Digital Age, and you’ll be well on your way to understanding how to engage modern customers.