In her six years as a user experience (UX) designer, Angela Schmidt, a mentor in our online User Experience Design course, has worked with big-name clients like Montblanc, Mercedes-Benz, Axe, and Spotify. We asked her about how she defines UX design, and what seamless UX looks like.
How would you define UX design in two sentences?
UX is transforming and improving existing conditions through problem-solving and listening. It's creating the shortcuts to positive emotional responses.
What is one real-life example that embodies or displays the very best of what UX design can and should do?
Airbnb. When a product, brand, or service becomes a verb or adjective, you know it’s done something right. The company started off small with its core offering and has slowly expanded its empire based on user demands and A/B testing within the realm of travel. Its marketing, copy, design, and cross-platform functionality are spot on. Airbnb makes the process of looking and booking accommodations fun and easy. That's the very best of UX.