Why shopping on Amazon is addictive (and other UX design tru

Your Week @ GA

*|MC:SUBJECT|*
A GA instructor and former anthropologist explains user experience (UX) design.
About Us     Browse Courses     The Index
An Expert on How UX Impacts Everyone

People often associate the term “user experience design” with visual design or the creation of a digital interface, like a website or mobile app. But it’s much bigger than that.

Successful UX design is why shopping on Amazon is addictive, ride-sharing apps like Uber are thriving, and binge-watching TV shows has become the best way to spend a Friday night. Even physical spaces are impacted by UX design: Think department stores with enticing buys at every turn or the always-moving checkout lines at Trader Joe’s.

UX designers come from a diverse range of backgrounds like finance, industrial design, or psychology. We asked GA Denver instructor Will Greenaway, a former anthropologist who’s worked with companies like Google, Prudential Financial, and McKinsey, about what you can accomplish with UX expertise.

Read On Arrow
Request UX Course Syllabus Arrow

Manage your Preferences or Unsubscribe
General Assembly Inc., 902 Broadway, 4th Floor
New York, NY 10010