Have any of these experiences ever sent you spinning into a mild rage?
- Reading a website in atrocious fonts.
- Untangling a mass of holiday lights.
- Opening a juice carton.
- Searching a website for a specific product.
- Coaxing ketchup out of a glass bottle.
If any of these situations sound familiar, you’ve been the victim of bad user experience design. However, if you’re naturally curious, empathetic, and love to problem-solve, consider a career change. UX designers make life easier for anyone using a product — online or in the physical world. And even better: They keep customers coming back, which leads to loyal audiences, better sales, and competitive advantages for businesses. That’s why professionals with UX know-how are in high demand.