UX: It’s All About Journeys
In order to create great user experience (UX), it’s essential to consider a customer’s journey, whether she’s buying mouthwash or a minivan. Each step of the way, there are problems UX designers must solve to nudge their customers not only to buy, but also to become loyal to their product, brand, or service for life.
The trick is defining the moment where this customer journey begins and ends. And the best UX designers, marketers, and strategists know that the process starts long before the drugstore aisle or the showroom floor — and continues long after.
Companies of all sizes and industries need people who can help craft unforgettable customer journeys. In our online, mentor-guided User Experience Design Circuit course, you can get acquainted with the skills you need to do just that. In six weeks, you’ll cover user research, design thinking, usability testing, and more.
Start your journey: