As newsroom staffs shrink and more and more audiences shift from print to online, there’s increased space (literally) for all different types of content to exist. There’s a tremendous amount of opportunity for PR professionals to get their company and clients in the news via other tactics, including contributed content.
But pitching for contributed content can be tricky.
We sat down with two experts to get their advice on the matter.
Read on for their four tips for success, and check out some other popular blog posts from the past few weeks.
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Day in the life: Get to know Traci Klein
Traci Klein is the National Media Relations Manager at Mayo Clinic, a nonprofit academic medical center focused on integrated clinical practice, education and research. Mayo Clinic employs 65,000 employees across the country, and Traci is based out of its Rochester, MN headquarters. In her role, she oversees a team of five and is primarily responsible for their work with national news outlets.
We checked in with Traci to see what a day in her life looks like + what it’s like to work in the healthcare industry and the one thing she does every morning to start her day off on the right foot.
Check out the full post to see what Traci had to say!
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