According to Edison Research, 64% of Americans in 2018 have heard of podcasts and 44% have actually listened to a podcast, up 12 million people overall from 2017.
Podcasts are more relevant than ever to public relations professionals and broadcasters alike. But how can you harness the power of these episodic series?
We sat down with an expert to learn more about leveraging podcasts for PR -- Brittney Lynn is a publicist for entrepreneurs, specializing in pitching podcasts, plus she has a podcast of her own.
Read on for some of Brittney’s insights, and check out some other popular blog posts from the past few weeks.
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How Sofar Sounds uses Muck Rack to achieve their PR goals
“I was nervous to bring PR back in-house after working with an agency, but with Muck Rack, my team and I feel empowered to handle media outreach on our own. It’s exciting! -Sarah Lipman, Head of Communications, Sofar Sounds
Learn how Sofar Sounds, a global producer of secret, intimate concerts, uses Muck Rack to:
- Seamlessly manage media relations efforts in-house after previously working with an agency.
- Curate topic and geographic-specific media lists with Muck Rack’s journalist search engine.
- Collaborate on media relations efforts with fellow members of the Sofar Sounds communications team.
Download the full case study!
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