How to pitch podcasts: 4 tips for success

Muck Rack Daily

How to pitch podcasts: 4 tips for success
December 2nd, 2018 View in browser
Muck Rack Daily

According to Edison Research, 64% of Americans in 2018 have heard of podcasts and 44% have actually listened to a podcast, up 12 million people overall from 2017. 

Podcasts are more relevant than ever to public relations professionals and broadcasters alike. But how can you harness the power of these episodic series?

We sat down with an expert to learn more about leveraging podcasts for PR -- Brittney Lynn is a publicist for entrepreneurs, specializing in pitching podcasts, plus she has a podcast of her own.

Read on for some of Brittney’s insights, and check out some other popular blog posts from the past few weeks.

Like this article? Click to tweet it.


How Sofar Sounds uses Muck Rack to achieve their PR goals

“I was nervous to bring PR back in-house after working with an agency, but with Muck Rack, my team and I feel empowered to handle media outreach on our own. It’s exciting! -Sarah Lipman, Head of Communications, Sofar Sounds

Learn how Sofar Sounds, a global producer of secret, intimate concerts, uses Muck Rack to:

  • Seamlessly manage media relations efforts in-house after previously working with an agency.
  • Curate topic and geographic-specific media lists with Muck Rack’s journalist search engine.
  • Collaborate on media relations efforts with fellow members of the Sofar Sounds communications team.

Download the full case study!


Muck Rack's Top Blog Picks

You’re probably thinking, “Please, not another post about fake news…” Don’t worry, we agree that we need to talk less about its pure existence and more about the necessary steps to address and fix it using fact-checking technologies. (Tweet it)

You asked for it! Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately. (Tweet it)

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. But, what does voice technology mean for PR and marketers’ content strategies? (Tweet it)

Managing clients is a tricky business, especially in public relations, where a single relationship can often compose a significant chunk of an agency’s revenue. So, what’s a PR pro to do? (Tweet it)

Muck Rack is always looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch. 






This email was sent to listboxer@inbound.listboxer.com
why did I get this?    unsubscribe from this list    update subscription preferences
Muck Rack · 588 Broadway · Suite 503 · New York, New York 10012 · USA