How to better manage your PR workflow

Muck Rack Daily

How to better manage your PR workflow
November 4th, 2018 View in browser
Muck Rack Daily

Spreadsheets can be great.

Plug in some data and in seconds you can sort, format, analyze and visualize. Versatile, trusty and effective.

Spreadsheets, however, are not built for managing the workflow of PR teams, be it media list creation and maintenance, activity tracking, coverage reports, and everything in between.

Read on for a few reasons spreadsheets don’t work for today’s savvy PR pro and to find a better alternative, and check out some other popular blog posts from the past few weeks.

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“By knowing which journalists follow HEC Paris on Twitter, I’ve been able to ask my colleagues in social media to follow them back, further building a relationship.”
-Julie Dobi, International Press Officer, HEC Paris

A journalist’s beat only tells you so much about the topics they cover, but finding journalists who are interested in your company, products, and campaigns has never been easier. Muck Rack helps you search by beat and far beyond to discover what journalists are sharing on social media, the most recent articles they’ve written and more. It’s invaluable intel for building mutually beneficial relationships with the journalists who care most about what you have to say.

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