Spreadsheets can be great.
Plug in some data and in seconds you can sort, format, analyze and visualize. Versatile, trusty and effective.
Spreadsheets, however, are not built for managing the workflow of PR teams, be it media list creation and maintenance, activity tracking, coverage reports, and everything in between.
Read on for a few reasons spreadsheets don’t work for today’s savvy PR pro and to find a better alternative, and check out some other popular blog posts from the past few weeks.
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