I'm quite pleased you tweeted but life's definitely too shor

Muck Rack Daily

I'm quite pleased you tweeted but life's definitely too short to reply
October 29th, 2018 View in browser
Muck Rack Daily

Today on the blog, we take a look back at the 2018 Global PR Summit. The event brought together speakers from Exelon, Aflac, Edelman, The Washington Post, and Nestlé–among others–to address critical issues and celebrate the best PR work. Andrew Flynn lays out the 3 major themes that emerged from the three-day summit: 

1. Brands taking a stand on corporate issues

2. Reshaping data that teams are using to drive insights

3. Fake news/misinformation may get more complicated

Read his whole break-down of #PRovoke18 right here.


A heartbreaking massacre at a Pittsburgh synagogue

A gunman opened fire in a Pittsburgh synagogue Saturday morning, killing 11 people. The Washington Post–via Moriah Balingit, Kristine Phillips and, Jerry Rabinowitz, and Cecil Rosenthal–highlighted the lives lost at Tree of Life synagogue with profiles of each victim.

The Tree of Life Synagogue victims are also Remembered as Guardians of Their Faith, according to what Jenny Medina, Jennifer Medina, Simon Romero, and Mihir Zaveri wrote in the New York Times.

Over at BuzzFeed News, Brianna Sacks highlighted that A Doctor Who Died In The Pittsburgh Synagogue Shooting Helped Save AIDS Patients In The 1980s. His name was Dr. Jerry Rabinowitz and a patient remembers, "He would hold my hand, without gloves, when I was feeling really bad...He kept us alive the longest.”

At Trib Live, Rob Amen discovered that Synagogue victims Cecil and David Rosenthal are remembered as loving and inseparable. After reading it, Noah Kulwin admitted, “Well I’m sobbing.”

Real-world consequences

In response to the senseless horror in Pittsburgh, The Atlantic’s Adam Serwer responded with what Adrienne LaFrance called “an extraordinarily powerful argument in which he insisted that Trump's Caravan Hysteria Sparked a Massacre. Serwer admitted on Twitter, “I don't know what else to say.”

Joel Achenbach echoed the sentiment, writing in the Washington Post: A conspiracy theory about George Soros and a migrant caravan inspired horror. Mark Berman tweeted this bit from Achenbach’s story: “The Soros/caravan conspiracy theory weaves together anti-Semitism, fear of immigrants, and the specter of powerful foreign agents controlling major world events in pursuit of a hidden agenda. And it appears to have had real-world consequences on Saturday.”

Jewish leaders came together and wrote an open letter in which they told Trump he's not welcome in Pittsburgh until he denounces white nationalism, according to Morgan Gstalter at The Hill.

You can read the full letter from Jewish leaders in Pittsburgh to Trump here,” Igor Volsky urged.

With her piece “There Is Still So Much Evil,” Laurie Goodstein at the New York Times discovered that Growing Anti-Semitism Stuns American Jews. “What has changed, said several experts in interviews, is that [those] conspiracy theories and ‘dog whistles’ that resonate with anti-Semites and white supremacists are being circulated by establishment sources, including the president and members of Congress,” James Poniewozik shared from the article.

Tweeting, phoning friends, and watching TV

At the New York Times, Peter Baker and Maggie Haberman described Trump’s response to the mass shooting as Dutiful Words of Grief, Then Off to the Next Fight. “Trump condemns anti-semitism at the start of a rally where he then attacks a pipe-bomb recipient and a prominent Jewish conservative critic. His allies point to the former to say the latter doesn’t matter and rationalize that others will see it similarly,” Haberman wrote.

Meanwhile, Politico’s Eliana Johnson and Daniel Lippman examined 9 hours of “Executive Time,” or how Trump’s unstructured days define his presidency. Here’s a description that’ll make your mind spin: “Last Tuesday, President Trump was slated for more than NINE HOURS of "Executive Time," time that Trump spends tweeting, phoning friends and watching TV. He only had THREE HOURS of regular work time on his private schedule,” Lippman tweeted.

Election Day’s a-comin’   

In the wake of the Pittsburgh attack, Rep. Steve King’s Iowa supporters brush aside any concern about his white nationalist views, according to Julie Zauzmer at the Washington Post.

Speaking of open letters, former President Jimmy Carter wrote one to Brian Kemp, Georgia’s Republican nominee for governor, asking Kemp to resign as Georgia’s secretary of state. The secretary of state oversees elections and there's a natural conflict of interest at play. You can read Carter's full text via the AP.

Brazil also voted

Far-Right Populist Jair Bolsonaro was Elected President of Brazil. Ernesto Londono, Shasta Darlington covered the results at the New York Times.

The Intercept’s Andrew Fishman called it “a sad day for Brazil and the world” before urging everyone to Read Bolsonaro’s Extremist, Far-Right Positions in His Own Words.

If you're looking for a more audio/visual explanation of who Bolsonaro is, watch John Oliver's take-down from the October 7 episode of "Last Week Tonight." 

On BuzzFeed News, Ryan Broderick set out to explain How A Handful Of American Tech Companies Radicalized The World. “Bolsonaro's win in Brazil tonight marks the end of the first Facebook elections. Here's a piece I've been working on for almost four years [now],” he wrote.

While at The Telegraph, we heard Twitter wants to remove the “like” tool in a bid to improve the quality of debate from Margi Murphy and San Francisco (great name). Tom Richardson pointed out, “'Like' button may be causing social media addiction.” Robert Colvile wrote, “Twitter to get rid of Likes. Do not like.” And Richard Moynihan had our favorite take here, “Twitter are getting rid of the 'I'm quite pleased you tweeted but life's definitely too short to reply' feature.”

Another catastrophic crash

An Indonesian aircraft went missing after taking off from Jakarta, the BBC reported this morning.

The Lion Air passenger plane crashed just 13 minutes after getting in the air. There were 189 people on board.

As of press time, CNN reported 6 bodies were found in the sea off the coast of Jakarta.

The BBC immediately looked into how a brand new plane like this Boeing 737 MAX 8 could crash. The model has only been in commercial use since 2017 while the exact plane involved in today’s crash had only been in operation since August 15, 2018. “This is the first major incident involving that kind of plane,” the news service pointed out.


The Boston Red Sox won the World Series last night, winning 4 games over the Los Angeles Dodgers’ 1 win.

The Daily Mail published some choice coverage of the event with Ben Affleck and Jennifer Garner are amicable exes as they attend World Series game together. Thanks for that, Justin Enriquez.

A stark perspective

New York Magazine’s latest cover story focuses on Victims of School Shootings From 1946–2018 and allows them to tell their stories in Their Own Words. It features a powerful cover image of Parkland survivor Anthony Borges, photographed by Michael Avedon. And it puts America’s gun crisis into stark perspective: “There have been more mass school-shooting deaths in the past 18 years than in all of the 20th century,” Lainna Fader tweeted from the story.

At BuzzFeed News, Kendall Taggart and Mike Hayes had this story to tell: Officials Say This Cop Forced An 11-Year-Old To The Ground And Then Lied About What Happened. The NYPD Decided Not To Punish Him. Their reporting involved getting “our hands on some confidential NYPD files” while the event in question ended with the officer “suffering no penalty and keeping his job.”

Around the world

Bloomberg’s Arne Delfs reported that Germany’s Angela Merkel will quit as head of her Christian Democratic party, a position she’s held for nearly two decades. Andy Silvester’s reaction was to “Gulp.”

An American ISIS Suspect Was Freed After Being Held More Than a Year. Charlie Savage, Rukmini Callimachi, and Eric Schmitt have the whole story at the New York Times. Savage added on Twitter, “BREAKING/EXCLUSIVE: Trump administration has released in Bahrain the U.S. citizen held in no-trial detention for 13 months as ISIS suspect. Known as John Doe in an extraordinary court fight, his real name the NYT has learned is Abdulrahman Ahmad AlSheikh.”



Question of the Day

Friday, we asked: There’s an infamous tale about Queen frontman Freddie Mercury once dressing up an icon in drag and sneaking said luminary into a London nightclub. Who was it?

Answer: It was Princess Diana.

Congrats to Kelly Phillips Erb for being the first to tweet the correct answer. She also admitted, “I am so excited for the movie!” Same, Kelly. Extremely same. Matthew Mors‏ also tweeted the correct answer and wondered, “But did Freddie give her a mustache as cool as his?” Unfortunately, no pictures have surfaced from the night in question so we might never know.

Your question of the day for today is…What is pogonotrophy?

As always, click here to tweet your answer to @MuckRack. We’ll announce the winners tomorrow!

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email us (hello [at] muckrack [dot] com) so we can reflect your new title. News job changes only, please! Thanks!

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