4 ways the role of a journalist has evolved

Muck Rack Daily

4 ways the role of a journalist has evolved
October 7th, 2018 View in browser
Muck Rack Daily

Over the last decade, technology, society and culture have drastically changed not just the jobs journalists do, but how journalists do their jobs.

With these changes, PR pros must adapt to the current media landscape to connect with the right journalists to help tell stories for their companies and clients.

Read on for four of the top ways the role of a journalist has changed, and how these shifts impact their public relations counterparts, and check out some other popular blog posts from the past few weeks.

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How PEN America uses Muck Rack to achieve their PR goals

“In an industry where there’s a lot of movement, we at PEN America were looking for a tool that would help us keep on top of the rapidly-paced world of journalism. Muck Rack is up to date,and constantly rolling out new features that go beyond the traditional media database and reach into the territory of a CRM.” -Anoosh Gasparian, External Relations Manager, PEN America

Learn how PEN America, the literary and human rights organization, uses Muck Rack to:

  • Expand geographic media reach through Muck Rack’s journalist search engine.
  • Compare media coverage reports to other organizations to develop and improve best practices.
  • Discover new journalists to pitch via plugging coverage and links to reports and resources into Muck Rack’s Who Shared My Link tool

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