How PEN America uses Muck Rack to achieve their PR goals
“In an industry where there’s a lot of movement, we at PEN America were looking for a tool that would help us keep on top of the rapidly-paced world of journalism. Muck Rack is up to date,and constantly rolling out new features that go beyond the traditional media database and reach into the territory of a CRM.” -Anoosh Gasparian, External Relations Manager, PEN America
Learn how PEN America, the literary and human rights organization, uses Muck Rack to:
- Expand geographic media reach through Muck Rack’s journalist search engine.
- Compare media coverage reports to other organizations to develop and improve best practices.
- Discover new journalists to pitch via plugging coverage and links to reports and resources into Muck Rack’s Who Shared My Link tool
Download the full case study!
Muck Rack's Top Blog Picks