It's not exactly breaking news to say the journalism industry -- and by extension media relations and PR -- are in a state of flux. However, new employment data from the US Department of Labor illustrates just how dramatically the media relations landscape has continued to shift.
Just two years ago, there were nearly 5 PR professionals for every single reporter, double the rate from the decade before. Today, that ratio has increased even further, to nearly 6 PR pros for every journalist.
Read on for more stats about the state of the industry, and check out some other popular blog posts from the past few weeks.
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How HEC Paris uses Muck Rack to achieve their PR goals
“Because HEC Paris is based in France and our media relations efforts span internationally, we needed PR software that would help us find the right journalists quickly. We don’t necessarily know all of the media outlets or journalists in the US and the UK, and Muck Rack helps us to get a better lay of the land and find the best journalists to pitch.” -Julie Dobiecki, International Press Officer, HEC Paris
Learn how HEC Paris, one of Europe's leading business schools, uses Muck Rack to:
- Curate topic-specific media lists with Muck Rack’s journalist search engine.
- Discover which journalists follow and interact with HEC Paris on Twitter.
- Monitor competitor media coverage through Muck Rack Alerts.
Download the full case study!
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