There are now more than 6 PR pros for every journalist

Muck Rack Daily

There are now more than 6 PR pros for every journalist
September 9th, 2018 View in browser
Muck Rack Daily

It's not exactly breaking news to say the journalism industry -- and by extension media relations and PR -- are in a state of flux. However, new employment data from the US Department of Labor illustrates just how dramatically the media relations landscape has continued to shift.

Just two years ago, there were nearly 5 PR professionals for every single reporter, double the rate from the decade before. Today, that ratio has increased even further, to nearly 6 PR pros for every journalist. 

Read on for more stats about the state of the industry, and check out some other popular blog posts from the past few weeks.

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How HEC Paris uses Muck Rack to achieve their PR goals

“Because HEC Paris is based in France and our media relations efforts span internationally, we needed PR software that would help us find the right journalists quickly. We don’t necessarily know all of the media outlets or journalists in the US and the UK, and Muck Rack helps us to get a better lay of the land and find the best journalists to pitch.” -Julie Dobiecki, International Press Officer, HEC Paris

Learn how HEC Paris, one of Europe's leading business schools, uses Muck Rack to:

  • Curate topic-specific media lists with Muck Rack’s journalist search engine.
  • Discover which journalists follow and interact with HEC Paris on Twitter.
  • Monitor competitor media coverage through Muck Rack Alerts.

Download the full case study!


Muck Rack's Top Blog Picks

Over the past few years, the role of a PR professional has expanded into so many new areas. Noted PR consultant Michael Smart shares what he believes are the skills needed to succeed today. (Tweet it)

In order to be an effective PR pro, being able to adapt quickly to change and constantly learn are par for the course. We’ve rounded up our 10 favorite books on PR to keep your skills sharp. (Tweet it)

It doesn’t matter what you’re asked to write, whether it’s a blog post, a news release or a video script. The most critical starting point in terms of time, resources and focus is to ask these two questions.(Tweet it)

Many experienced PR pros agree that it’s time to seek out new ways to garner media interest. One underused tactic is incorporating the use of original research into outreach.(Tweet it)

Muck Rack is always looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch. 






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