Newswire services are outdated 

Muck Rack Daily

Newswire services are outdated 
January 28th, 2018
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

In 2018 sending out a press release via a wire service simply doesn’t make sense as a public relations tactic to garner earned media coverage.

That brings us to an even bigger question -- does sending out press releases make sense at all? Well, not really.

And hence, newswire services like PR Newswire and BusinessWire are costing PR professionals millions of dollars each year, with foggy ROI at best. 

Press releases don’t really work in the modern era of media relations.

Read this post on the Muck Rack blog for the list of press release alternatives and check out some other popular blog posts from the past few weeks.

Like this article? Click to tweet it.

 

Maintain Up-to-Date Media Lists with Muck Rack

As a busy PR professional, you need to know that your media lists are current and as accurate as possible.

Don’t waste time (and money!) on inaccurate data.

Muck Rack’s advanced search allows you to find journalists who cover your industry, company, competitors and the topics most important to you, and easily save them to a dynamic, digital media list.

Curious to learn how Muck Rack works? Schedule a demo!

Muck Rack's Top Blog Picks

Muck Rack is looking for guest bloggers

If one of your 2018 goals is to get your work published on a top communications industry blog, look no further. Read our submission guidelines & send us a pitch!  (Tweet it)

 

How Mother Jones uses Muck Rack to achieve their PR goals

Learn how Mother Jones, an award-winning nonprofit investigative news organization, uses Muck Rack to pitch top-tier media, craft media lists and monitor their mentions. (Tweet it)

 

A start of the year checklist for PR pros

Even for those who don’t make resolutions, the feeling of starting fresh at the beginning of a new year is inescapable. Here are six things to consider as you think about work in 2018.  (Tweet it)

 

4 ways digital tools can enhance traditional PR

For PR professionals, embracing new tools presents opportunities to better meet clients' needs. Here are four opportunities social media offers PR experts in 2018. (Tweet it)

 
Muck Rack is always looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch. 
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