Q: Is 2018 going to be as dumb as 2017?

Muck Rack Daily

Q: Is 2018 going to be as dumb as 2017?
January 2nd, 2018
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

With the JP Morgan 36th Annual Healthcare Conference just around the corner, Edelman and Muck Rack have fielded a survey of journalists covering both the meeting and the biotech, pharma, life sciences and health policy sectors. In a webinar on Wednesday, January 3rd at 2:00 pm ET, Muck Rack’s CEO Greg Galant will be joined by Edelman’s Lynn Hanessian, Chief Strategist for Health in the US, and Todd Ringler, Managing Director for US Media, to walk through the findings and implications for communications. Register now for Insights & Expectations from Healthcare Media for the Year Ahead.

As we saw in 2017, companies and brands are increasingly using PR campaigns that incorporate all mediums and that convey messages relevant to current events and global issues. On the Muck Rack blog, Daniella Burgos, an associate at Scott Circle, takes a look at four of the most thought-provoking campaigns of 2017 and the PR lessons we can take from them as move into 2018.

All it takes is one person to believe

Let’s ease you back into things with some media updates. The New York Times tweets, “Even the most eager consumers of ‘fake news’ are reading far more of the real kind, a new study finds.” Benedict Carey has the story, ‘Fake News’: Wide Reach but Little Impact, Study Suggests. “Fake news is fake news, study finds,” says Andrew Couts, but “All it takes is one person to believe,” tweets David Sable.

Meanwhile, “New NYT publisher A.G. Sulzberger uses Day One on the job to reaffirm (and modernize) the family journalism creed,” tweets Jim Rutenberg, who links to A Note From Our New Publisher, a new year’s message from New York Times publisher A. G. Sulzberger. Anne-Marie Slaughter calls it “An old, essential creed for a new year,” and Cecilia Kang tweets, “A rousing charge by @nytimes new publisher, A.G. Sulzberger.” Notes Jennifer Lee, “Today, the NYT passes to the 5th generation, in an era where the Washington Post and Wall Street Journal were sold.”  

What happened while we were wrapping presents and drinking eggnog

“Happy New Year! It's worse than you think. @sbg1 on Trump, one year in,” tweets Ted Mann, who links to Donald Trump’s Year of Living Dangerously, Susan Glasser’s new piece in POLITICO Magazine. “Speaking of WTF, an incredible @sbg1 look inside Trump's foreign policy chaos,” tweets Michael Grunwald. And Daniel Drezner tweets, “brb I gotta go do some deep-breathing exercises after reading @sbg1.” Nevertheless, David Grann calls it “A deeply reported & essential read.” “Really good read - eye opening and jaw dropping,” says Oliver King.

In related news, Pakistan holds emergency meeting after Trump's tweet, report CNN’s Sophia Saifi and Hilary Clarke, and Pakistan Summons U.S. Diplomat After Trump’s Tweet Stirs Outrage, reports Salman Masood for The New York Times

The Washington Post’s fact-checking team of Glenn Kessler, Kelly Meg and Nicole Lewis has found that President Trump has made 1,950 false or misleading claims over 347 days. As Michael Goldfarb tweets, “The busiest guys at the WashPO have to be the Fact Checkers.” 

Also, Kessler tweets, “The Daily 202 by @jameshohmann is always a must-read but today's is simply outstanding.” He links to The Daily 202: Trump’s true priorities revealed in holiday news dumps, by The Washington Post’s James Hohmann. Tweets John B. Abbott, Jr., “Happy holidays...humbug.” “A free-for-all like no other... what happened while we were wrapping presents and drinking eggnog,” tweets Rae Padilla Francoeur. Among the revelations, “Civil servants may not see a pay raise b/c we now need to pay for the GOP's tax cut for the rich bill,” tweets Igor Volsky

Next up, Foreign governments give Trump businesses benefits despite constitutional ban, reports Anita Kumar of McClatchy DC. And John Dean tells POLITICO’s Edward-Isaac Dovere, Nixon ‘Might Have Survived If There’d Been a Fox News.’

But it’s not all bad?

Tweets Noah Shachtman, “Q: Is 2018 going to be as dumb as 2017? A:” Anthony Scaramucci Is Telling Pals That Donald Trump Wants Him Back. That’s the report from The Daily Beast’s Lachlan Markay and Asawin Suebsaeng. “Please let this be true, 2018,” tweets Wade Lambert. “This is my new year’s wish,” says Matt Wilstein. Tweets David Brody, “Oh my....could this be true? Happy New Year America!”

At The Washington Post, Karen Tumulty explains Why a record number of women are eyeing a run for governor

Simon Calder of The Independent reports on Airline safety: 2017 was safest year in history for passengers around world, research shows, as “No jets crashed in passenger service anywhere in the world,” and “The chances of a plane being involved in a fatal accident is now one in 16 million.”

(Some of) the kids are alright

“The civil war within the Republican Party is also being waged in campus multipurpose rooms across the country,” tweets Adam Harris, who links to the piece by Elaine Godfrey at The Atlantic, President Trump Throws College Republicans Into Disarray. Says Kristen Soltis, “This is a really excellent deep-dive into the campus divide among young Republicans in the Trump era.” “(Some of) the kids are alright,” notes Scott M. Greer.

Deals on deals on deals

“Reads like a Black Mirror spec script,” tweets Steve Kovach. He’s referring to “Oh My God, This Is So F---ed Up”: Inside Silicon Valley's Secretive, Orgiastic, Inner Sanctum, an adaption of Emily Chang’s new book “Brotopia” for Vanity Fair. “Everyone, @emilychangtv's book is going to be BONKERS,” tweets Shira Ovide.

For a “Great long read on technology's idiosyncratic dealmaker Son,” as Ruth David tweets, check out Inside the Eccentric, Unstoppable Deal-Making of Masayoshi Son, by Peter Elstrom, Pavel Alpeyev and Lulu Yilun Chen of Bloomberg Technology. Tweets Tony Romm, “fab Bloomberg feature on Masa Son's deals on deals on deals.” Also at Bloomberg Technology, Beth Mellor reports that Loup's Gene Munster Predicts Amazon Will Buy Target This Year.

To learn about “The obscure acronym that's about to radically change trading in Europe,” as Guy Johnson tweets, check out the explainer on the new financial law by Bloomberg’s Sarah Jones, Will Hadfield and Silla Brush, No Idea What MiFID Stands For? Here's What You Need to Know.

And sorry, Bitcoin, but “Criminals have a new fave,” as Emma Ockerman tweets. Bloomberg’s Olga Kharif reports that the Criminal Underworld Is Dropping Bitcoin for Another Currency, Monero.

Life amid the retail apocalypse

From Jessica Contrera of The Washington Post, a look at “The American apocalypse in miniature, at the last mall standing, behind the counter with Barbara,” as Dan Zak tweets. Of Contrera’s piece, First, this town lost its Macy’s. Then Sears. Now, all eyes were on J.C. Penney, Daniel Dale tweets, “This is a fantastic ‘Trump country’ story that doesn’t mention Trump. Everything @mjcontrera writes is awesome.” Tweets Jinae West, “at first i clicked on this article because i thought, for sure, maybe, that this was my hometown.” Cathleen Decker calls it “A beautiful, mournful portrait of life amid the retail apocalypse, with Barbara behind the counter.” 

Iranian protests

Thomas Erdbrink of The New York Times reports, Iranians Protest in the Capital, Defying a Widening Crackdown. He tweets, “Here is a story on the protests in Iran I wrote earlier today, before I went out.” Tweets David Rutz, “Remember, Hassan Rouhani is a moderate. If you say it 1,000 times, it becomes true.” At Bloomberg View, Eli Lake writes, The West Can Help Iranians Take Back Their Country. “Beyond sympathetic tweets, practical steps for the U.S. to take,” tweets Gary Rosen

I'll keep an open mind I guess

“*buys one Patagonia fleece*” tweets Jackson McHenry. “[listens to bon iver once]” tweets Tyler McCall. The reference: a new YouTube video introducing Justin Timberlake’s new album, MAN OF THE WOODS. “Based on this video the new Justin Timberlake album should be called Man Of Literally Anywhere That Isn't The Woods,” tweets Kate Solomon. Hunter Harris says, “this video looks like a budget lemonade but i'll keep an open mind i guess.” “THE REVENANT 2 looks much less gory,” tweets Megan Schuster, but “the sequel to POPSTAR: NEVER STOP NEVER STOPPING looks great,” tweets Joshua Rivera. “HANSEL OF THE WOODS,” tweets Maggie Wrobel.

“I see we all have the same New Year’s resolution,” tweets Andrew Couts. Yes, Have a Meaty New Year! Americans Will Eat Record Amount in 2018, report Bloomberg’s Megan Durisin and Shruti Singh.

And finally, “On some level, I think we all live for an obit kicker like this,” tweets Katie Martin. She links to The Times obituary of Richard Cousins, “pugnacious boss of Compass, the catering group, who delivered value for shareholders but hated any mention of Turkey Twizzlers.”

Question of the Day

Yesterday, we asked: It’s not just New York. From the peach in Atlanta to the giant Peep in Bethlehem, PA, there are plenty of unique New Year’s Eve drop traditions. What do they drop to ring in the new year in Mobile, Alabama?

Answer: A 600-pound electric MoonPie, of course. While we’re at it, Meet The Agency That Turned MoonPie Into Twitter’s Funniest Snack Cake. Jeff Beer has the details for Fast Company.

Congrats to Yael Grauer, first to tweet the correct answer. Jon Zilber had a good guess, though, with “Roy Moore?”

Your question of the day for today is…A Florida man recently caused about $5,000 in damage when he punched an automatic teller machine. (To be fair, the ATM started it.) Why did he punch the machine?

As always, click here to tweet your answer to @MuckRack. 

Career Updates
Hoda Kotb named co-anchor of TODAY

Hoda Kotb has been named co-anchor of NBC’s TODAY, joining Savannah Guthrie at the anchor desk and making them the first pair of women to anchor the first two hours of the morning news program. She’ll continue to co-host TODAY’s fourth hour with Kathie Lee Gifford, a post she’s held since 2008, and she also hosts “The Hoda Show on SiriusXM.” Kotb, who replaces Matt Lauer, began her news career with reporting and anchoring positions for broadcast stations in New Orleans and Fort Myers.

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email us (hello [at] muckrack [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
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