Let’s say you’re in charge of communications at your organization and you’ve just boarded a two-hour flight on a business trip.
One of your organization’s employees did something totally disgraceful and it was captured on video. About the time your aircraft has reached 10,000 feet, that video already has 20,000 hits on social media.
Your crisis has started without you.
While crises can’t always be avoided, you can take proactive steps against the unexpected.
Read this post on the Muck Rack blog for tips on building a crisis management plan and check out some other popular blog posts from the past few weeks.
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Pitch with Purpose
There’s nothing worse than spending time and energy on creating the perfect pitch or press release, only to have it reach a journalist who doesn’t cover that beat. Make sure your deliverables always end up in front of the right person with the help of Muck Rack’s Advanced Search and Media List Builder. Find contact info, recent stories and social media posts from top tier journalists in real time and save them to a digital media list for easy access.
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