The media pitching world is tougher than ever.
With something like four PR pros for every reporter, journalists can be much choosier as far as which stories to cover.
While earning media coverage can certainly be done, PR pros need to set expectations with clients accordingly.
Read this post on the Muck Rack blog to find out how and check out some other popular blog posts from the past few weeks.
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How Sopexa uses Muck Rack to achieve their PR goals!
"Muck Rack has been helpful in bringing new blood into our media lists and introducing us to new journalists we hadn’t thought of before."
-Marie-Camille Pont, Public Relations Coordinator, Sopexa
Learn how Sopexa, the only international marketing agency entirely specialized in food & drink, uses Muck Rack to:
- Connect with top-tier media and influencers.
- Search specific niche and trending topics to identify opportunities.
- Stay on top of press coverage with Alerts.
Click here to download the full case study!