Stop promising your clients media coverage

Muck Rack Daily

Stop promising your clients media coverage
November 5th, 2017
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

The media pitching world is tougher than ever.

With something like four PR pros for every reporter, journalists can be much choosier as far as which stories to cover.

While earning media coverage can certainly be done, PR pros need to set expectations with clients accordingly.

Read this post on the Muck Rack blog to find out how and check out some other popular blog posts from the past few weeks.

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How Sopexa uses Muck Rack to achieve their PR goals!

"Muck Rack has been helpful in bringing new blood into our media lists and introducing us to new journalists we hadn’t thought of before."
-Marie-Camille Pont, Public Relations Coordinator, Sopexa

Learn how Sopexa, the only international marketing agency entirely specialized in food & drink, uses Muck Rack to:

  • Connect with top-tier media and influencers.
  • Search specific niche and trending topics to identify opportunities.
  • Stay on top of press coverage with Alerts.

Click here to download the full case study!

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This is something a lot of PR consultants and agencies are frequently asked. The short answer is that you’re asking the wrong question. Read on to find out why. (Tweet it)


How to do good PR

Becoming a successful PR pro is not easy. The profession can be difficult and demanding, but also extremely rewarding. We’ve rounded up our top 10 must-have qualities for communications professionals. (Tweet it)


Muck Rack's monthly top picks: 5 links we loved in October

For many industry pros, the holiday season marks one of the busiest times of year. To help you stay motivated, we’ve compiled a list of our top PR/journalism posts from around the web in the month of October.  (Tweet it)

Muck Rack is always looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch. 
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