Muck Rack Daily

October 2nd, 2017
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

Digital natives hold the communications industry’s future in their hands — US millennials and Generation Z will shell out a cool $250 billion this year. They also exert major influence over brand reputation. With just one post, your brand can instantly go from “Hot” to “Not.” With digital natives also climbing the corporate ladder, it won’t be long before they take over the C-suite. Gathering leaders from organizations that are disrupting the business landscape, Swipe Right, presented by PRWeek, will share how you can snag the attention of these rising MVPs. Muck Rack’s EVP Natan Edelsburg will be speaking at the event, which will be held on October 12th at the Edison Ballroom in New York City. As a Muck Rack Daily subscriber, you can receive a $200 discount on the conference ticket price when you register and use the promo code MUCKRACK. So head over here to register.

In a constantly changing media landscape, it’s more important than ever that public relations professionals stay on top of their game. While we pride ourselves on the useful content we provide in the Muck Rack blog (just a slight #humblebrag…), we know there are many other helpful resources online for communicators. Muck Rack features editor Jessica Lawlor has rounded up the best of the best for you in the Top 25 must-read public relations blogs.

Mass shooting in Las Vegas

Frightening news to wake up to: Las Vegas Shooting Near Mandalay Bay Casino Kills 50, as Gerry Mullany and Russell Goldman report for The New York Times. The gunman suspect, Stephen Paddock, opened fire at an outdoor country music festival where Jake Owen was performing.

At the Las Vegas Review-Journal, Michael Scott Davidson, Mike Shoro and Blake Apgar report, ‘It was a horror show’: Mass shooting leaves more than 50 dead. Also at the Review-Journal, Jeff German and Alex Cohen interview the Shooter’s brother: ‘It’s like an asteroid just fell on top of our family.’ Karma Allen and Emily Shapiro of ABC News report, Over 50 dead, 400 injured in Las Vegas after deadliest shooting in modern US history. “Am speechless,” says John Fallon. Speaking from the White House, Trump calls Las Vegas shooting an “act of pure evil,” as POLITICO’s Louis Nelson reports. Tweets POLITICO, “At least two of the people killed by the Las Vegas gunman were off-duty police officers.”

The New York Times’s Audrey Carlsen, Kenan Davis and Derek Watkins explain What Happened at the Las Vegas Shooting, while The Times’s Jonah Bromwich explores Who Is Stephen Paddock, the Las Vegas Shooting Suspect? Tweets @NYTNational: “At least 10 guns were found in the suspect's hotel room after the Las Vegas shooting.” The latest from ABC News is “MORE: Police say female person of interest, two cars tied to suspect have been located.”

Susan Miller of USA Today takes a look at the worst mass shootings in the U.S., Las Vegas, Pulse, Virginia Tech, Sandy Hook. At The Washington Post, Philip Bump notes, America’s deadliest shooting incidents are getting much more deadly. “This is an exponential increase, not a geometric one,” he tweets.

Many are linking to the Nevada Carry law. Tweets Jon Stone, “It's legal to carry an assault rifle in Las Vegas with no permit, even when drinking. there’s no max mag capacity.” And at MarketWatch, Tomi Kilgore reports, Gun-maker stocks surge after mass shooting in Las Vegas.

In the Las Vegas Sun, AP’s Justin Juozapavicius reports, Attacks stoke debate over need for domestic terrorism laws. Tweets Lisa Lerer, “A good @AP primer on the debate over the domestic terrorism label, published a few hours before the Vegas shooting.” Meanwhile, Here Are All The Hoaxes Being Spread About The Las Vegas Shooting, according to BuzzFeed’s Ryan Broderick. And Poynter’s Kelly McBride has your Best practices for covering mass shootings. She tweets, “Here are some quick tips for covering a mass shooting in a way that does not foster a contagion effect.”

Finally, The Onion weighs in with ‘No Way To Prevent This,’ Says Only Nation Where This Regularly Happens

The crisis of local journalism

“Local journalism keeps sliding further towards extinction, warns @Sulliview,” tweets Carl Zimmer. He links to Tension between Trump and the media? That’s nothing compared to journalism’s worst crisis, by The Washington Post’s Margaret Sullivan. Tweets Natalie Daher, “the most crucial media observers can unpack Jemele Hill's tweets & later, the crisis of local journalism.” Tweets Brianna Wu, “A lot of politicians hate the press. I’ve worked as local reporter, and I know democracy can’t function without it.” 

In other alarming news, Attacks in Havana hit US spy network in Cuba, report AP’s Michael Weissenstein, Josh Lederman and Matthew Lee. They write, “Frightening attacks on U.S. personnel in Havana struck the heart of America’s spy network in Cuba, with intelligence operatives among the first and most severely affected victims, The Associated Press has learned.” Tweets Lederman, “US spies working under diplomatic cover in Havana among first & most affected by health attacks.” 

And then there’s this: “Another gem by @joel_schectman @dnvolz @jc_stubbs: @HPE let Russia hunt for weaknesses in software used by Pentagon,” tweets Yeganeh June Torbati, who links to Special Report: HP Enterprise let Russia scrutinize cyberdefense system used by Pentagon, by Joel Schectman, Dustin Volz and Jack Stubbs of Reuters. “Business knows no borders,” tweets Doina Chiacu

“Where is North Korea getting foreign currency? Here's one hint,” tweets Jeremy Merrill. He links to A North Korean ship was seized off Egypt with a huge cache of weapons destined for a surprising buyer, by The Washington Post’s Joby Warrick. “That huge shipment of North Korean RPGs that Egypt seized? Intended for Egyptian military,” tweets Adam Rawnsley. Says Craig Welch, “Arms seized from North Korean ship Reveals Kim Jong Un's troubling $$ train. Terrific @JobyWarrick explainer.” “.@JobyWarrick is such a good reporter,” says Ben Pershing.


CNN’s Patrick Gillespie takes a look at Puerto Rico's nightmare recovery nearly two weeks since Hurricane Maria hit the island. Politifact’s Jon Greenberg is Fact-checking Donald Trump's tweets about Puerto Rico, while Bloomberg News’ Timothy O’Brien shares his perspective, Trump's Puerto Rico Tweets Are Part of the Same Old War. Tweets Margaret Sullivan, “Trump's anti-media tweets are part of his 'war on the public's collective memory,' writes @timobrien.”

But Puerto Ricans Say They Have No Electricity Or Are Too Busy Rebuilding To Deal With Trump's Tweets, BuzzFeed’s Nidhi Prakash reports. As Kyle Griffin tweets, “Many Puerto Ricans said Trump's tweets were irrelevant. Most couldn't see them, watch news—only 5% of PR has power.” Meanwhile, Molly Hennessy-Fiske’s piece in the Los Angeles Times reveals, In one Puerto Rican nursing home, a struggle to get power and keep patients alive. “This is just the beginning, sad to say. #PuertoRico,” tweets Julio Ricardo Varela. Says Rebecca Buckwalter-Poza, “This crisis is not the result of one hurricane but of 100 years of oppression, discrimination, and exploitation.”

The “crazy guy” strategy

Jonathan Swan of Axios has the scoop, Trump urges staff to portray him as “crazy guy.” “art of the deal - in which the artist is a 2-year old trying to color within the lines,” tweets Ari Levy. “The ‘crazy guy’ strategy is what a crazy guy thinks is a ‘strategy,’” tweets Gabriel Snyder. “Nixonian…” says Art Tavana. But Daniel Drezner says, “I wouldn't put a lot of stock in the analysis of the ‘top GOP foreign policy official’ quoted in this piece.”

For the record, Robert Mueller has no comment, writes POLITICO’s Darren Samuelsohn. Tweets Jack Shafer, “@dsamuelsohn on Robert Mueller, human sphinx.” “This @StevenBrill quote, from this story about Bob Mueller and leaks, is incredible,” says Katie Bo Williams, referring to Brill’s comment, “You’d be embarrassed to ask Bob Mueller for a leak. It’d be like asking him to watch a porn movie with you.” To which Drezner says, “Note to self: do not talk to Steven Brill, ever.”

Remembering SI: The phantom wizard of magazines

Samuel I. Newhouse, Jr., the Longtime Owner of The New Yorker and Chairman of Condé Nast, Has Died at Eighty-Nine, David Remnick writes for the New Yorker. At Vanity Fair, Graydon Carter Remembers S.I. Newhouse, Jr., the Magazine Visionary Who Modernized Condé Nast. Tweets Ashleigh Wilson, “Graydon Carter drops names & David Remnick drops Oxford commas in tributes to SI Newhouse.” Jonathan Kandell has The New York Times obit, S.I. Newhouse Jr., Publishing Icon Who Ran Condé Nast, Dies at 89. Tweets Robert Simonson, “Saw him once. Across a room. Was like a sighting of the phantom wizard of magazines. Startling for a freelancer.”

More Monday reads:

Question of the Day

On Friday, we asked: The original actor of which iconic character wants Kevin Bacon to reboot his role?

Answer: Robert Englund dreams of making Kevin Bacon the new Freddy Krueger. Since no one got the correct answer, check out Sam Barsanti’s AV Club piece for the full story.

Your question of the day for today is…Vanna White didn’t make her game show debut on the “Wheel of Fortune.” What show did she appear on before that?

As always, click here to tweet your answer to @MuckRack.

Career Updates
Changes at Kiplinger's, Vox

Anne Kates Smith has been promoted to executive editor of Kiplinger’s Personal Finance magazine, where she’ll be overseeing all investment content. She joined the magazine in 2001 and recently served as editor of the “Ahead” section. Before Kiplinger’s, Anne worked for USA Today, U.S. News & World Report and TheStreet.

Vox founder Ezra Klein announced that he’s handing over the editor-in-chief reins to executive editor Lauren Williams. His new title will be editor at large. Allison Rockey, who had been Vox’s director of programming, will take over the executive editor role. Klein left The Washington Post to launch the site in 2014.

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email us (hello [at] muckrack [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
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