Want local TV coverage? Here’s what not to do

Muck Rack Daily

Want local TV coverage? Here’s what not to do
July 16th, 2017
View in browser
Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

One of the most common assignments nearly every PR person takes on at some point is to generate publicity that results in local television media.

There are some effective ways to achieve your goals, but there are many more ways not to get the local TV coverage you want.

This post on the Muck Rack blog focuses on eight things you definitely do not want to do when trying to get TV coverage. Read on for more, plus check out some other blogs from the past few weeks.

Like this article? Click to tweet it.

 

How Small Girls PR uses Muck Rack to achieve their PR goals

“I discovered Muck Rack after subscribing to the Muck Rack Daily. I read it every day! It was my idea to bring Muck Rack to Small Girls PR.”
-Jacqui Wimberly, Account Supervisor, Small Girls PR

Learn how Small Girls PR, a public relations agency that counts some of the buzziest startups and Fortune 100 companies amongst its clientele, uses Muck Rack to:

  • Search and connect with top-tier media.
  • Find highly-relevant news ahead of major events with Muck Rack Alerts.
  • Stay up-to-date on the latest news, changes and happenings in the media world.

Click here to download the case study!

Muck Rack's Top Blog Picks

In a world of clickbait, local news makes a major comeback

In an age where local news organizations are being snatched up by national chains that cut staff and coverage, read how hyperlocal publications are keeping communities connected.
(Tweet it)

6 PR pros and journalists explain how they use Twitter in 2017

In a world where many communicators debate Twitter's future and effectiveness, we asked 6 PR pros and journalists how they use the platform. (Tweet it)

 

The danger in pitching news that isn't news (And 4 ways to break the cycle)

Complacency in the PR industry can lead to lots of disgruntled journalists. Read on for four ways to get back to the heart of pitching newsworthy stories. (Tweet it)

 

6 ways PR pros can build genuine client relationships

PR is a relationship-driven business, so it’s worth investing time to develop them across stakeholder groups. Here’s how you can build genuine client relationships from the ground up.
(Tweet it)

 
Muck Rack is always looking for guest bloggers! If you’re interested in writing for us, check out our submission guidelines and send us a pitch. 
Follow Muck Rack on Twitter and check in through the day to find out what's interesting the journalism community.
If this newsletter was forwarded to you and you'd like to receive it every day, click here to subscribe.
If there are any journalists on Twitter you'd like to follow through Muck Rack, let us know.
Brought to you by:
Sawhorse Media
588 Broadway Suite 503,
New York, NY 10012
hello@muckrack.com
Unsubscribe from this newsletter