Last September, Gallup released the results of a poll that revealed Americans’ trust and confidence in the mass media had reached all-time lows with only 32 percent of participants saying “they have a great or fair amount of trust in the media.”
This was a drop of eight percentage points from 2015 and a key indicator of a big PR problem for the media.
Read the full article on the Muck Rack blog for ways to combat this trend, plus check out some other blogs from the past few weeks.
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Twitter tops Snapchat - among journalists, at least
Those who believe Twitter is a dying platform must not work in the media.
According to a survey conducted by Muck Rack, 70% of journalists indicated they see value in Twitter. Further, 52% of respondents indicated they plan to spend more time on Twitter this year, because it allows them to share and receive constant information in real time.
“Twitter is still extremely popular with journalists. It’s more or less their water cooler,” says Muck Rack CEO Greg Galant. “With journalists, they really love using Twitter professionally. It just lends itself perfectly to news.”
Read a synopsis of the data and see what else journalists had to say in this article on Forbes.