It’s just mind-blowing

Muck Rack Daily

It’s just mind-blowing
May 16th, 2017
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

One metric that demonstrates the effectiveness of PR efforts is the number of backlinks to your site. But how can you ensure that the person you pitch to will link to you? Here’s a good place to start: Read the new post on the Muck Rack blog by Anna Lebedeva of @SEMrush for tips on how PR pros can get more backlinks in their media efforts.

“I get great intel.”

Yet another slow news day in Washington. “Just that thing where Trump reveals information so classified the Washington Post won't print it to the Russians,” as Edward-Isaac Dovere tweets. The Washington Post’s Greg Jaffe broke the news yesterday, Trump revealed highly classified information to Russian foreign minister and ambassador. The report was soon confirmed by Eric Schmitt and Matthew Rosenberg at The New York Times, in Trump Revealed Highly Classified Intelligence to Russia, in Break With Ally — and in which Brian Fung notes, “Somewhere, this ally is screaming ‘YOU HAD ONE JOB.’” — as well as by Carol Lee and Shane Harris in The Wall Street Journal’s Trump Shared Intelligence Secrets With Russians in Oval Office Meeting, and by BuzzFeed’s Jim Dalrymple II in Trump Reportedly Revealed Highly Classified Information To Russians During White House Visit. Writes Dalrymple, “Two US officials who were briefed on Trump’s disclosures last week confirmed to BuzzFeed News the veracity of the Washington Post report, with one noting that ‘it’s far worse than what has already been reported.’”

The White House officially denied the reports, as Mike Memoli reported in the Los Angeles Times, with national security advisor H.R. McMaster making a brief statement to the press, and comments from Secretary of State Rex Tillerson and deputy national security advisor Dina Powell also “disputing much of the Post’s account.” Although, Aaron Blake at the Washington Post noted, The White House isn’t denying that Trump gave Russia classified information - not really.

And then...As Ron Charles tweets, “So much for yesterday's denials.” Trump acknowledges ‘facts’ shared with Russian envoys during White House meeting, defends sharing information with Russia, and says he had an ‘absolute right’ to share info with Russia. Tweets David Beard, “#Trump acknowledges he shared info with Russians, undercutting WH-forced denials from McMaster, Powell, Tillerson.” Says Noga Tarnopolsky, “It’s just mind-blowing.”

Worth noting? On the campaign trail, Trump was very worried about revealing America’s secrets, writes the Washington Post’s Philip Bump, who tweets, “Here's your compendium of the times Trump attacked Clinton for risking classified information."


Getting plenty of attention was the opinion piece by David Brooks in The New York Times, When the World Is Led by a Child (23,000+ shares). And if you think that headline’s brutal, Jim Sciutto highlights, “Wherein a conservative columnist describes Trump's mind as ‘six fireflies beeping randomly in a jar.’” “Yowza,” says Alessandra T Codinha. Also making the rounds, Eliot A. Cohen's piece in The AtlanticThe Terrible Cost of Trump's Disclosures (16,000+ shares).

Meanwhile, POLITICO’s Josh Dawsey, Eliana Johnson and Josh Meyer report that Trump's handling of classified info brings new chaos to White House, with ProPublica’s official account tweeting, “From an actual news story,” which highlighted this, from the piece: “A former senior Defense Department official in the George W. Bush administration emailed, simply, ‘WTF!!!!!!!’”

And at The Daily Beast, Lachlan Markay, Asawin Suebsaeng, Tim Mak and Jana Winter report White House Staff ‘Hiding’ As Russia Chaos Engulfs West Wing. This piece quotes a “senior Trump appointee,” who said, “I’m beginning to wonder why Trump ran in the first place and if he really cares about the country...I miss candidate Trump. Now he’s just a pathetic mess.” Tweets Noah Shachtman, “Even White House staffers are WTF about this latest Trump/Russia bombshell.”

Finally, Brian Stelter tweets, “Why sources leak... check out @EWErickson's latest. At The Resurgent, Erick Erickson writes, I Know One of the Sources, revealing, “I am told that what the President did is actually far worse than what is being reported.” As Hadas Gold tweets, “Erick Erickson says he knows source of WaPo story says he trusts source and that the source is supportive of Trump.”

Save to read later if you must

“I hardly know what to say about this piece by @alextizon, who passed away in March, except that you should read it,” tweets Denise Kersten Wills, of The Atlantic’s June cover by Alex Tizon, A Story of Slavery in Modern America. Says Scott Stossel, “We've just published our latest cover story, by the late @alextizon, which gutted all of us at the magazine.” Megan Thielking calls it an “absolutely gut-wrenching piece of writing,” and Caitlin Kelly says, “This is a very good story, and I hope it isn't too overshadowed by other news. Save to read later if you must.”

Inside the mothership

“New! An exclusive look at Apple's insanely great (or just insane) new campus,” tweets Nicholas Thompson, linking to WIRED’s Exclusive Look Inside the Mothership of Apple’s new campus, by Steven Levy. Says Mike Elgan, “The fantastic feature on Apple Park that only @StevenLevy could write.” As WIRED tweets, “Steve Jobs' last public appearance was not a keynote address, but a pitch for his final product: a new Apple campus.” Says David Pierce, “I can't decide if the new Apple campus is incredible or crazy but either way this @StevenLevy story is fantastic.” And Brian Fitzgerald notes, “What I learned from Wired's Apple campus cover piece: Apple patented a pizza to-go container.”

Pretty straightforward and bleak

James Warren at Poynter notes, Sun-Times runs front-page ad announcing it’s for sale, writing, “The reality is that it has already looked, come up short and entered into a tentative, non-binding deal with the owner of the rival Chicago Tribune.” In the Chicago Tribune, meanwhile, Rick Kogan writes, “In the long and raucous, altogether lively if recently beleaguered history of Chicago newspapers, Monday will rank as a ‘stop-the-presses’ day after it was announced that, in short headline style, Chicago Tribune owner seeks to buy Sun-Times.” Warren’s assessment: “It's all pretty straightforward and bleak, a vivid example of a media entity trying to make lemonade out of the lemons of an industry collapse.”

You know guac is extra, right?

We’ll let John Kell introduce this story: “This joker thinks millennials spend too much on avocado/coffee & that's why they can't afford to buy a house.” In Millionaire to Millennials: Stop Buying Avocado Toast If You Want to Buy a Home, TIME’s Jennifer A. Calfas shares the advice of “Australian millionaire and property mogul” Tim Gurner, who certainly didn’t splurge on extravagances like avocados and bread back in his day. To which Rachel Elson adds, “And get off my lawn, too!” Ariel Edwards-Levy says, “today i am thankful for this explanation of an avocado.” But Sam Baker notes, “Avocado toast does seem too expensive for what you get—much like rent, cable, clothes, health care and life, overall.”

More Tuesday reads:

Question of the Day

Yesterday we asked: What’s the name of the Japanese cookie that’s made of butter, crushed eel bones, eel extract and garlic?

Answer: Unagi Pie

Congrats to...David Daniel, who was first to tweet in the correct answer. And honorable mention goes to Rachel Sentes, who asks the really important question: But is it gluten free?

Your question of the day for today is…On this date in 1817, the Mississippi River steamboat service began. At 200 feet, the deepest point of the river is located where?

As always, click here to tweet your answer to @MuckRack.

Career Updates
Gottlieb launches “non-advice” column; Pollack and Saitto join The Information; Eater names Rosner editor-at-large

Lori Gottlieb has launched a weekly “non-advice” column for The Cut called “What Your Therapist Really Thinks," which will look at “the daily problems of living from a psychological perspective.” Gottlieb is a New York Times best-selling author as well as a contributing editor at The Atlantic and a contributor to The New York Times.  

Wendy Pollack, formerly an editor with The Wall Street Journal, is joining The Information as an editor. For the past five years, she has been director of public affairs for the Regional Plan Association. Also joining The Information is Serena Saitto, who will be covering Wall Street and Silicon Valley. She had been the director of PR for the Athena Art Finance Corp. and, prior to that, worked as a senior technology reporter for Bloomberg.

And at Vox Media’s Eater, executive editor Helen Rosner is taking over the newly created role of editor-at-large. Rosner joined Eater in 2014 as longform features editor and previously worked for Saveur and Grub Street.

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email us (hello [at] muckrack [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
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