Sometimes the very people who can feel like the bane of our existence can, in the next moment, be the heroes who seem to rush in and save our hides. That applies to the relationships between PR pros and journalists: as many gripes as these two counterparts may have with one another, they are – once in awhile – capable of working together in harmony.
On the Muck Rack blog, eight PR pros and journalists tell you about those who went above and beyond and the general habits that leave them with a warm, fuzzy feeling.
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Muck Rack advanced search: The simplest way to find people and articles
For PR pros, finding the right reporter for the right story is crucial to, not only making sure to land the story, but also putting your best foot forward in beginning a new relationship with a key journalist that covers your industry. But how can you be sure you’re pitching the right people?
Muck Rack’s advanced search allows you to find journalists who cover your industry, company, competitors and the topics most important to you in a simple, user-friendly interface. Know which journalists are sharing on social media and search the full text of articles they’ve written and links they’ve shared to be sure you’re sending the right pitch to the right reporter.
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