Here’s how ‘the media’ really works

Muck Rack Daily

Here’s how ‘the media’ really works
February 26th, 2017
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

Whenever something major happens, all the experts come out of the woodwork.

When a child falls into a gorilla exhibit at a zoo, it’s the parenting experts. When a gorilla is killed in that exhibit, it’s the animal experts. But there is one expert who is always out and about: the media expert (most of whom have never worked a day in the industry).

Former TV reporter Christina Nicholson is putting to rest the claims of agenda setting & scheming in newsrooms and setting the story straight.

Read on for more, plus some other popular blogs from the past few weeks.

 

Forbes names Muck Rack the #1 Twitter account to follow for brand inspiration

We're blushing!

The Forbes Communications Council recently named Muck Rack the #1 Twitter account to follow for branding inspiration.

Here's what they had to say:

Muck Rack's content (@MuckRack) is some of the best I've seen for PR professionals. It provides entertaining insights and actionable info through daily newsletters, blogs and social channels. The branding lesson I take away from @MuckRuck is the importance of tone; they truly speak our language. You get a sense that they understand the roller coaster of challenges and triumphs that PR pros face. - Jeff Murphy, SnackNation.

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Muck Rack's Top Blog Picks
 

A former TV reporter says, “Here’s how the media really works:

Christina Nicholson puts to rest the claims of agenda setting & scheming in newsrooms. Here's what really happens. (Tweet it)

 

How to repurpose Facebook Live content

Now that you have Facebook Live footage, it's time to repurpose it for your brand. Follow this guide to be sure you’re getting the most out of your content.
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Want media attention in 2017? Here's how to position your company in a Trump-dominated news cycle

Trump has dominated the media for over a year now. Consult these tips to be sure your brand doesn’t get lost in the shuffle.
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Six tips to ease a reporter’s workload

Congratulations! Your fabulous public relations strategy has been rewarded with a journalist requesting a client interview. Follow these rules to keep the reporter happy before, during and after the interview. (Tweet it)

The official list of journalists not going to SXSW 2017

It’s that time of year again as people in PR and journalism prepare their trips to SXSW. While there will definitely be a number of journalists attending, we’re letting you know which ones will not. (Tweet it)

 
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