Whenever something major happens, all the experts come out of the woodwork.
When a child falls into a gorilla exhibit at a zoo, it’s the parenting experts. When a gorilla is killed in that exhibit, it’s the animal experts. But there is one expert who is always out and about: the media expert (most of whom have never worked a day in the industry).
Former TV reporter Christina Nicholson is putting to rest the claims of agenda setting & scheming in newsrooms and setting the story straight.
Read on for more, plus some other popular blogs from the past few weeks.
Forbes names Muck Rack the #1 Twitter account to follow for brand inspiration
The Forbes Communications Council recently named Muck Rack the #1 Twitter account to follow for branding inspiration.
Here's what they had to say:
Muck Rack's content (@MuckRack) is some of the best I've seen for PR professionals. It provides entertaining insights and actionable info through daily newsletters, blogs and social channels. The branding lesson I take away from @MuckRuck is the importance of tone; they truly speak our language. You get a sense that they understand the roller coaster of challenges and triumphs that PR pros face. - Jeff Murphy, SnackNation.
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