This is the best Pokémon Go story, ever

Muck Rack Daily

This is the best Pokémon Go story, ever
August 16th, 2016
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.


In the first installment of a two-part series about bosses, today's Muck Rack blog introduces us to 3 things PR chiefs should stop doing (stay tuned next week for part two!). Also filed under "leadership," PRSA-NY is now accepting applications for open board positions! If you’re a professional who believes in the PR industry, has ideas to offer and wants to strengthen your connections with the community, you might be a great candidate for a leadership role in PRSA-NY.  Peruse the list of possibilities here!

Ledes that lead


"Is this an actual headline? Or did someone have a stroke?" wonders The Weekly Standard's Mark Hemingway, and it doesn't take long to understand where that question came from. The headline is this: Sex pigs halt traffic after laser attack on Pokémon teens. At DeadspinRob Harvilla does a double-take: "who halts what after a what on whom." Actually, it's exactly what it sounds like ... well, with one exception. "I was pretty disappointed to learn the 'pigs' were not actual pigs," admits Reyhan Harmanci at Atlas Obscura (they were a couple dressed in pig masks). This raises many questions, like the one tweeted by Ars Technica's Jon Brodkin in the direction of his own publication: "who is our sex pig/Pokemon reporter?" Meredith Clark with Glamour resolves, "Keeping this Sex Pigs story open in a tab to remind myself to keep chasing my best life." And speaking of strokes, it seems like the headline may have triggered one in Washington Post's Mark Berman, who tweets on repeat, "sex pigs laser attack pokemon teens sex pigs laser attack pokemon teens sex pigs laser attack pokemon teens sex pi ..."

We don't want to spoil the fun by giving you any more details, but suffice to say, Pikachu would not be pleased.

In darker news, David Wallace-Wells recounts the terrifying JFK airport shooting that wasn’t, where it appears that applause and cheers in response to Usain Bolt’s 100-meter dash somehow sounded like gunfire, to someone, triggering total chaos: "My Sunday night was wild. I landed in the middle of a terror event. The terror was mass hysteria," writes Wallace-Wells. Reporters were stunned:

  • "My brother spent Sun night in two JFK stampedes & then a bunker, sure a shooter was coming. On terror w/no terrorist," summarizes New York Magazine's Benjamin Wallace-Wells.
  • "After a 15-year diet of real and/or abstract terror, I'm surprised this doesn't happen more," admits WaPo's Hank Stuever.
  • "One of the scariest stories I've read this year. We're so accustomed to terror now that we can terrorize ourselves," reacts Lois Beckett.
  • "A false disaster," is how Molly Crabapple bills it at VICE.
  • "My 11yr old son got caught in this and separated from his mom," shares Robert Cyran at Reuters.

Which brings us to our next point: "How the hell did what happened in JFK airport on Sunday not get more attention?" demands Washington Examiner's Kyle Feldscher, although freelancer Matt Haber has a theory: "This 'non-shooting' is forgotten because the press onto the 'non-attack' on Incirlik Air Base Manafort told us about."

And that brings us to politics:

Today we also bow our heads in memory of John McLaughlin, "provocateur of public affairs TV," who has died at 89. "The @nbcsnl Hulu site is going to get a workout tonight as people watch 'McLaughlin Group' skits," predicts WaPo's John Taylor.

Pointers from the press


Washington Examiner teamed up with Echelon Insights recently to take a poll of Washington elite, and at least among their kind, Trump isn't doing so well: D.C. insiders overwhelmingly favor Clinton in the election—like, by 40 points. On the other hand, these insiders also say it will be "business as usual" in Washington post-election, even despite the growing popularity of outsider candidates. "Clinton will preserve status quo for us, Washington insiders say," reports The Examiner's own Timothy Carney.

And in yet another analysis of what's gone so very sour between Trump and the media, Vox's Ezra Klein tries to explain why the press feels so free to criticize the Republican nominee: "While it’s ridiculous to suggest the media likes Hillary Clinton — her relationship with the press is famously, legendarily toxic — the media is increasingly biased against Trump. He really is getting different, harsher treatment than any candidate in memory. That he deserves it is important context to the discussion, but not, I think, the whole explanation," Klein writes. "Good observation by @brianstelter: 'Trump has freed journalists from the handcuffs of false equivalence,'" praises columnist Rob Pegoraro. But The Guardian's Jonathan Shainin responds, "I want to write a book called 'Journalism and the Mirror of Nature' that makes these arguments obsolete forever."

Checking in on the Gawker saga, the only bidders for the media company so far appear to be Ziff Davis and Univision. The winner for Gawker could be announced as soon as today. UPDATE: To Univision go the spoils, for $135 million!

Need a dose of good news about the news?


NowThis just participated in the #22pushups challenge to raise awareness for veterans' suicide prevention LIVE on Facebook, and challenged BuzzFeed, Mic and The Dodo to do the same ​(here's more from NowThis explaining the challenge and how important it is). Could this be the new Ice Bucket challenge? Let's see if we can't stoke the fires of a little media competition here, for another worthy cause.

Question of the day


Our last question asked: A Facebook post from a Little Rock, Arkansas resident recently went viral for (hilariously, we might add) detailing an unfortunate mishap involving a puppy and a household cleaning appliance. What happened? One night after the family pup had a little accident in the living room, the household Roomba managed to find it. Then America's favorite little cleaning robot proceeded to spread "dog poop over every conceivable surface within its reach, resulting in a home that closely resembles a Jackson Pollock poop painting." Jesse Newton goes on to write, "Those awesome (Roomba) wheels, which have a checkered surface for better traction, left 25-foot poop trails all over the house. Our lovable Roomba looked like it had been mudding. Yes, mudding — like what you do with a Jeep on a pipeline road. But in poop."

Roombas truly do provide hours of endless fun!

Congrats to award-winning journalist Jason Hensel for being the very first to answer that correctly! Honorable mentions go out to these excellent people for also answering correctly: Kevin Paulson (who calls it "Excellent comedy and sadly real"), Ron Casalotti (who wryly notes that although it took place in "Hillary's home state, no evidence it was a Trump 'smear' campaign") and Cindi Lash (who declares she's "Unplugging my @Roomba immediately #owns2Labs" ... smart move!).

As for today's question, here it is: Director Kevin Smith is making headlines today after going to bat for whom (and for what reason?)

Click here to submit your answers to @MuckRack. IMPORTANT: If you choose not to click that link, please include the word "answer" in your tweet so we can find it (the link will automatically do so for you)!

... We’ll announce the winners in the next Daily!

Job of the Day
Bureau Chief at Reuters


Reuters is looking for a strong, dynamic all-rounder to fill the role of Bureau Chief for Egypt, Sudan and North Africa. You: capable of leading a hectic news file and managing a large team of correspondents covering Egypt, Sudan, Libya, Algeria, Tunisia and Morocco at a time of unprecedented upheaval with global political, economic and security implications. Them: an international news agency breaking bulletins from around the world and in business, politics, entertainment, technology, video and pictures. You don't need us to remind you that Egypt, Tunisia and Libya have been among the top global stories over the past five years, or that the region's turbulent transition from 30 years of authoritarian rule has momentous implications for the Arab world, Europe and the U.S. So if you're ready for the task, click here for more on how to apply.

Career Updates
Journo job moves for Tuesday


Your career highlight for today:

  • Kate Nocera (at right) makes a triumphant return to journalism and to BuzzFeed. Soon to be the managing editor for the company's D.C. bureau, Nocera left news last year for the public affairs firm SKDKnickerbocker before joining Vox Media's branded content department. "So, so thrilled to be welcoming @KateNocera back to @BuzzFeedNews," tweets EIC Ben Smith. More on that happy reunion, here.

Elsewhere in the industry:

  • Craig Herrera is the new weekend morning meteorologist at KCBS-KCAL as of this past Saturday. Herrera hails from San Diego, where he was most recently weekend meteorologist and weekday reporter at at ABC affiliate KGTV for the past five years.
  • Washington Post's opinion writer Jonathan Capehart just made his inaugural podcast, “Cape UP,” which will introduce in-depth interviews with newsmakers in politics and the arts. The inaugural podcast featured a conversation with former RNC chairman Michael Steele. Check it out here!
Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email Kirsten (kirsten [at] sawhorsemedia [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
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