How, how, how is this real

Muck Rack Daily

How, how, how is this real
August 15th, 2016
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Muck Rack Daily
Hello from Muck Rack, where you can get a snapshot of what journalists around the world are reading, thinking and commenting on right now.

We'd start off this week with a brand new blog offering from one of our favorite contributors, Ariella Steinreich of Steinreich Communications: here's how to get tangible ROI from your PR program. That's right -- tangible!

Today in outrage


"How, how, how is this real," demands RedEye's Megan Crepeau, which is a very good question to ask about this next story. We thought we'd mix things up today with a lighter piece of fuel for the daily outrage machine, and this DNAInfo headline should do the trick: "Upset Gold Coast Residents Say New Gelato Spot Isn't Good Enough For Them." Or as Eater's Helen Rosner describes it, "Rich people who can't spell are demanding discounts on their gelato! Every sentence of this is a gem." "If you think this story is about gelato, you're missing the point," argues DNAInfo's Justin Breen. "It's a shame that Studs did not live to see Chicago succumb to rampaging mobs of gelato snobs," notes freelancer John Dugan. "I need Tom Wolfe to turn this into a novel ASAP," concludes Joe Ward, also at DNAInfo. But freelancer Matt Kirouac offers the best takeaway, quoting in part from the story: "'We don't deserve what is being offered right now as dessert.' Correct, you deserve nothing."

Time to get serious again.

Today's blockbuster read is "Juanita Broaddrick Wants To Be Believed," c/o BuzzFeed's Katie J.M. Baker: "I profiled Clinton rape accuser Juanita Broaddrick, as seen from 2016." The story highlights both "The woman who still accuses Bill Clinton of raping her and the thin line between validation and appropriation," shares Chicago Tribune's Charles Johnson. "Juanita Broaddrick accused Bill Clinton of rape decades ago. Liberals still don't know what to make of the claim," remarks Mashable's Rebecca Ruiz. As Baker explains in her piece, "No one can objectively look at Juanita's story and not be troubled." 

In other politics you need to know:

  • The NY Times got wind of a secret ledger in Ukraine that lists millions in potentially dirty cash going to Trump’s campaign chief Paul Manafort. "Speaking as someone who has a story coming this week: This is just the beginning for Manafort. It gets worse," reveals Adam Weinstein with Fusion. For some reason, former Trump right-hand man Corey Lewandowski retweeted that post.
  • According to Washington Post's Greg Miller, nearly the entire national security establishment has rejected Donald Trump ... except for this man. "Flynn, who has said Clinton should be locked up for e-mail, was reprimanded for showing intel to Pakistan in 09/10," Miller reports.
  • Republican consultants are pleading with Trump that Black Votes Matter. "Trump making no effort to reach black voters & declining invites from community leaders. Omarosa sounds stressed," notices Boston Globe's Amanda Katz.
  • The New Yorker's Jelani Cobb berates The Appalling Last Act of Rudy Giuliani. "We say we'll 'never forget' 9/11, but it looks like Rudy Giuliani, the mayor of New York of that time, well, forgot," reacts Martin Kramer.
  • Pennsylvania's attorney general Kathleen Kane was convicted today of perjury, obstruction and other crimes, "squandering her once bright political future on an illegal vendetta against an enemy." Here were the closing arguments.
  • Horrible: ABC News' report on the rampaging South Sudan troops who raped foreigners and killed a local journalist, "as UN force less than 1mi away ignored calls for help," points out NBC's Cassandra Vinograd.

Also, we highly recommend you check out this New York Times digital look at how Usain Bolt came from behind (again!) to win the gold.

Media Monday madness


Fox News has a new head honcho, but we're unsure if that will change much about the work culture there. "Bill Shine worked at Ailes's side for 20 years but says he had no knowledge of sexual harassment," observes New York Magazine's Gabriel Sherman. Also, fun factoid: "New Fox News prez is married to author of 'Happy Housewives,' 1950s-style guide to domesticity (Advice:'Don’t Nag!')," shares NYT's Mike Grynbaum.


Weirdly enough, Peter Thiel wrote an oddly sympathetic op-ed in the New York Times, Thiel-splaining why he basically man-handled Gawker. "Hey guys, Peter Thiel says journalism will be just fine! He'll be deciding what qualifies," snarks Edmund Lee with Recode. "Sorry, can't reconcile Thiel's claim to have been 'proud' to bankroll Hulk Hogan with the fact he did so secretly," points out Fast Company's Harry McCracken. At BuzzFeedNitasha Tiku similarly calls bullshit on this, translating Thiel's words as an attempt to pivot his personal brand to privacy hero. All the while, however, Gawker continues to churn out posts, with their latest popular one on this crazy theory about New York's governor Andrew Cuomo. Read it just to see the response from Cuomo's communications guy.


If you daily consume massive amounts of media on the level that we do, you probably noticed something different about the Wall Street Journal this week -- like, with respect to that pesky paywall: now the Journal is offering guest passes and expanded link-sharing on social media. Or as the Journal puts it, "neither stricter nor leakier, but bendier." Josh Dawsey there calls it "Good news if you like the WSJ: You can now read for free (but we still very much appreciate you subscribing...)." Noted!


Sadly, Comedy Central has opted to drop the axe on Larry Wilmore’s Nightly Show, making Thursday's episode their last. "Just 12 weeks before the election!" CNN's Brian Stelter tweets in surprise. "And what of Trevor Noah? Comedy Central president says he 'couldn't be happier' with his version of The Daily Show," reports NYT's John Koblin.

Other links worth a click:

Question of the day


Our last question asked: According to the Wall Street Journal, someone called into Ruby Tuesday Inc.’s earnings call late last night pretending to be whom? Bonus: What was his question? He claimed to be "Buddy Fox," which is the name of Charlie Sheen's character in the classic movie "Wall Street." His question: If the restaurant chain's revenue might be "negatively impacted" by the death of Harambe. Yes, as in the dearly departed gorilla.


Congrats to Louise Harris (at right) of Iron Petal Communications for being the very first to answer that correctly! Honorable mentions go out to these fine folks for getting it right, too: Claudine Laforcepashva (who observes it seems like "Harambe" is "the new BabaBooey! @HowardStern must be proud"), TThoWaterfield DesignsMia Dand (who phrases it "fictional character asks assumed-to-be-dead brand abt impact of already-dead ape on sales"), Mark Gibbs, Buck BoraskyCraig PittmanNina Rach, and Ron Casalotti (who notes Fox said "Bluestar loves Ruby's" and "Triple Prime Smokehouse Burger... for lack of a better word... is good").

As for today's question, here it is: A Facebook post from a Little Rock, Arkansas resident recently went viral for (hilariously, we might add) detailing an unfortunate mishap involving a puppy and a household cleaning appliance. What happened?

Click here to submit your answers to @MuckRack. IMPORTANT: If you choose not to click that link, please include the word "answer" in your tweet so we can find it (the link will automatically do so for you)!

... We’ll announce the winners in the next Daily!

Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email Kirsten (kirsten [at] sawhorsemedia [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
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