We regret to rain on today's reply-all parade

Muck Rack Daily

We regret to rain on today's reply-all parade
August 12th, 2016
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Muck Rack Daily
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Regrets from a replier-of-all


It can get gloomy on the political beat, so imagine our initial delight when we received the dubious honor of being cc'd on the beginnings of an actual, bonafide Reply-all Emailgate. We've secretly always wanted to be trapped in one of those hellish threads, ever since we read of Columbia Journalism School's Replyallmageddon of 2014 or NYU's Replyallgate of 2012. That accolade was officially unlocked this morning, when someone pretending to be Martin Shkreli graced us with inclusion in a massive media email thread. This time, Fake Shkreli pretended to hock a track from the exclusive album that Real Shkreli purchased for $2 million.



But then we remembered Real Martin Shkreli was this guy, which made it awkward. And that awkwardness only doubled when he made a pass at some of us. And it tripled when he himself was cc'd to the thread and he proceeded to jubilantly insult others of us. And if you couldn't remember why Shkreli's name sounds so familiar, he's been described by some as "the left's favorite Gargamel," or if you prefer, the supervillainesque nickname "Pharma bro." In no time at all, Mashable already has written about this latest chapter in his dark chronicle o' deeds. Mediaite posted about it, too, although they were pretending not to be sad they weren't invited to the party. New York Magazine also expressed regret at being excluded but kindly called those of us who were "clearly illuminatus." And of course, Gawker gleefully dubbed nearly everyone involved "the worst people in online media," because they're Gawker, eaters of joy.

And then, well, Pacific Standard's Ted Scheinman stepped in, and truly quashed any remaining shreds of revelry by reminding us with whom we were bantering: "a man-child with the round cheeks and horrid entitlement of the worst kind of prepster, who as CEO of Turing Pharmaceuticals jacked up prices for the AIDS drug Daraprim." And this is admittedly a very good point, and one with which we wrestled a bit when we first got roped in: by joining the merriment of turning Shkreli into mere meme, did we risk downplaying the very real damage he did to the deeply disadvantaged? "Meme-ifying a bad guy sometimes just empowers him. Some might point to the presidential race as a lesson on that score," Scheinman writes. Ouch. Point painfully taken.

So that return to reality summarily sucked the fun out of our momentary respite from this election, although it did culminate in a meet-up in New York where, last we heard, Shkreli might even be in attendance. Update: Actually, wait, he is there.


"You're picking up the tab, right? It's the least you can do," Kate Bevan correctly points out to him.

Now that we think about it, though ... "the least" he could do is field a few questions, right? Then maybe something more useful than a reaction gif might come of this bewildering day. NY journos in attendance, you have your mission.

Question of the day


Our last question asked: Nabisco is releasing what kind of limited-edition sugary snack, available at Kroger only? That would be an Oreo with Swedish Fish-flavored filling. And judging from your responses, we might be just about the only ones excited about this. We like Swedish Fish, okay?! Sadly, there are no Krogers near us, so will someone please send us a pack?


Congrats to publicist Lauren Hackett (at right) for being the very first to register her extreme dislike for this idea! Honorable mentions go out to this tribe of tweeters for also weighing in: Becky YerakJessica M. Pasko (who would "love to meet the people who were clamoring for this"), KimMic (who wonders "so do Swedish fish taste like cherries?"), Cory Sekine-Pettite (who guesses "squished gummy bears would just be bad optics"), Craig Pittman (who also thinks they sound "YUCK"), Marianne Goodland (who similarly thinks "GROSS!"), Tracey Parry (who thinks they "Go together like lamb and tuna fish" and loves them both just "not together"), Laura Kath (who might actually be in our camp, asking "the new limited edition only at Kroger!!? #Why #WhyNot"), Mark Gibbs (who "just threw up" in his mouth a little and considers it one of the #crimesagainsthumanity), Ron Casalotti (who shrugs "i would've called them Cherry-oreos"), Natalie Tindall (who adds this gif to better convey her feelings), Leila Palizi and Claudine Laforce (who asks "so are they squishy?").

As for today's question, here it is: According to the Wall Street Journal, someone called into Ruby Tuesday Inc.’s earnings call late last night pretending to be whom? Bonus: What was his question?

Click here to submit your answers to @MuckRack. IMPORTANT: If you choose not to click that link, please include the word "answer" in your tweet so we can find it (the link will automatically do so for you)!

... We’ll announce the winners in the next Daily!

Featured journalist: Jessica Bryce Young


Today's spotlight falls on Jessica Bryce Young, editor-in-chief of the Orlando Weekly and self-described "work horse, not show horse." Young covers culture, art, theater, books, food and drink, film, and music. What she doesn't cover? Hot takes. And we can respect that. Her favorite fictional journalists involve a three-way tie between Lou Grant, Hildy Johnson and Harriet M. Welsch, which we can respect. Also, if you stop by her Muck Rack portfolio here, you'll find a sampling of her excellent work -- and we advise you start with her thoughts on the events of June 12, 2016: "To the millions who live here year-round, this is a place of stunning and fragile natural beauty that must be protected. And to the thousands who move here each year, Orlando is a place to come out. Not just as gay, though that is true for many because of the welcoming and thriving LGBT community, but as themselves. They come here to be surrounded by light and positivity, to write the stories of their lives, and 49 of those stories will never be fully written now." Well said.

Remember: If you also want to be featured, you should 1) set up your own journalist portfolio 2) get verified and 3) let us know by emailing Kirsten.

Job of the Day
Engagement Editor at Vox.com


Vox Media is on the lookout for an engagement editor to manage Vox.com's engagement team and train their social newsroom. If you think you're cut out for this role, you're already a strategic thinker, goal-oriented, able to spot and solve problems, have management experience, possess strong news judgement and an eye for quality journalism. Sound like you? Then click on over here to their job posting here for more details on how to apply! May the odds be ever in your favor.

Career Updates
Journo job moves for Friday


Your career highlight for the day:

  • The Huffington Post's co-founder and editor-in-chief is stepping down for good: Arianna Huffington (at right) says she's shifting her focus to her new health and wellness startup, Thrive Global. Talk about the end of an error.

Meanwhile, elsewhere in the industry:

  • Best of luck to Michelle Vargas, who's taking on her first English-language on-air position at CBS4 Rio Grande Valley​ in Harlingen, Texas. You'll find Vargas working their weekday 5, 6 and 10 pm newscasts as a multimedia journalist. She joins from KABC-7 in Los Angeles, where she was a news assistant.
  • Former USA Today reporter and editor Gary Strauss just landed at National Geographic as project manager for branded content. Strauss was among 60 staffers at USA Today who took a buyout last year. Happy to see where you ended up, Gary!
Don’t forget - if you change your job in journalism or move to a different news organization, be sure to email Kirsten (kirsten [at] sawhorsemedia [dot] com) so we can reflect your new title. News job changes only, please! Thanks!
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