What is the inspiration behind Laird Superfood?
Maximizing my performance is essential to me. I always experimented with my diet and eventually created a high-fat coffee recipe. This helped me out on the waves; friends and family noticed, and soon I had a business helping them reach their peak performance. This is where our mission's roots come from; the spirit of Aloha (sharing), and Ohana (family).
Our mantra is Better Food. Better You. and it's our mission to offer high-quality products with plant-based ingredients to help elevate and optimize everyone's daily routine, from morning coffee to afternoon hydration. It has since grown to encompass a wide range of products beyond our Superfood Creamers, including Organic Coffee, Coconut Water, Instant Coffee, Protein, and more.
What advice do you have for entrepreneurs?
Understand your market and build something new or innovative that solves a problem that you have. If you wouldn't buy your product, neither would anyone else. Have grit, and deeply believe in the product! The process of building a company is long and hard. This passion will see you through the tough times.